The “Annual release of China’s Auto Consumption” “detonated” the car market on August 18
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Introduction: Sponsored by China Automobile Industry Association and undertaken by Auto Home, “China automobile New Consumption Forum” will be grandly opened in Changsha International Convention and Exhibition Center of Hunan Province on August 18, 2020.At this forum, China Association of Automobile Manufacturers (CAAM) and United Auto Home will launch the “Annual Release of China’s Automobile Consumption in 2020”, which will release 17 important contents including the annual consumer attention brand and the annual consumer trust model from the three dimensions of brand, product and corporate social responsibility.
On July 10, at the monthly information conference of China Association of Automobile Manufacturers (CAAM), United Auto Home of CAAM (hereinafter referred to as CAAM) made a more comprehensive and detailed interpretation on the key topics of “China Auto New Consumption Forum” and the detailed rules of 17 important contents of “China Auto Consumption Annual Release”.
Five chapters from the Macro trend to the Concrete Analysis Forum focus on the “hottest” of the industry
With the theme of “New Direction, new model and new opportunity” of automobile consumption, China Automobile New Consumption Forum will comprehensively study and analyze the new impetus of automobile consumption for industrial development under the new situation from macro-economy to industrial policy, from enterprise operation to user operation, from breaking the current situation to enabling the future (310328).
This year’s forum will lead the whole industry to launch hot discussions with five chapters.The forum will begin with the leaders’ speech. Senior leaders from relevant ministries and departments of the state, China Association of Automobile Manufacturers and Autohome will start from the domestic and foreign economic situation, policy direction and industrial trend, and point out the direction for activating the supply potential of the whole industry and fostering new automobile consumption.The theme of the second chapter is “New economy, new consumption”. The top leaders from leading military automobile companies will focus on hot consumption topics such as new infrastructure, new energy, digitalization and the rise of Chinese brands, and seek new drivers of economic upgrading from crisis to opportunity under the new normal.In the following chapter of “Auto Consumption Insight”, auto companies, dealers and consulting agencies will gather together to discuss the online, social and stratified characteristics of the new generation of consumers, and how to understand and follow this trend and innovate marketing and service.Autohome will also release the 2020-2021 Automobile Consumption Guide to help the whole industry and consumers grasp the market trends and predict the consumption trend.
In the chapter of “Auto Marketing Code”, industry leaders, cross-border observers and front-line operators gather together to collide and clash of ideas, and conduct in-depth reworking and detailed analysis of the hot spots in 2020 such as live streaming, cross-border marketing, community operation, store upgrading and new auto retail.The methodology for continuous user acquisition will be fully presented in this chapter.As the conclusion of the conference, chapter 5 “Nuggets of the Future” focuses on the future ecology of automobile consumption, discusses how to break through the bottleneck of innovation, accelerate ecological prosperity, push forward the revolutionary leap of automobile industry, and create a bright future of mutual benefit and win-win cooperation with one billion consumers from the three dimensions of application, technology and products.
In 2020, the “Big test” and “Annual release of China’s Automobile Consumption” will restore the true feelings of consumers
The year 2020 is an unusual year for China’s automobile market. Under the dual pressure of the downward trend of the automobile market and COVID-19, the consumption of the automobile industry was greatly impacted in the first quarter.The epidemic has given rise to new consumption patterns and buying habits, providing new ways for car companies to gain insight into market trends.
In this forum, China Association of Automobile Manufacturers (CAAM), United Auto Home, will launch the “2020 China Auto Consumption Annual Release”, which will release 17 important contents including the annual consumer attention brand and the annual consumer trust model from the three dimensions of brand, product and corporate social responsibility.
This release of the computational model of relying on authority figures released in China association of automobile manufacturers, and 300000 domestic car user research as the underlying data base, at the same time, comprehensive on June 1, 2019 to 2020 on May 31, period of product sales, brand awareness, brand reputation, product quality, product reputation, second-hand resale value, such as multidimensional objective data, to ensure fair, just, open and published results, there are data.The annual release of China’s auto consumption will reflect the real voice of consumers, help the auto industry recover, and encourage enterprises to make breakthroughs in innovation and grow steadily in a healthier and more dynamic direction.
818 Automobile Factory and China Automobile Consumption Experience Exhibition landing in Changsha to create a panorama of automobile consumption and automobile culture experience space
As another highlight of this year’s forum, 818 automobile factory and China automobile consumption experience exhibition will be held on August 15, solstice on the first floor of changsha international convention and exhibition center, which will be another important cooperation between China association of automobile manufacturers and autohome.China Auto Consumption Experience Exhibition aims to build a dialogue bridge between the industry and consumers, build a real space for in-depth research on the auto consumption market by manufacturing, learning and research, and directly translate the latest development of the industry into exhibition experience.
The exhibition area will build a full sensory experience factory of automobile consumption and automobile culture, centering on five deep interactive experience scenes of cutting-edge automobile technology, cutting-edge intelligent application, interesting automobile culture, novel electric space and future automobile life.In the exhibition area of 7000 square meters, consumers can not only explore and appreciate the secrets of automobile culture and science and technology, but also enjoy the future car ecological experience brought by cutting-edge technologies through creative interaction.
China Auto New Consumption Forum will build a bridge connecting government authorities, the auto industry and consumers to achieve an unprecedented cross-border dialogue and collision of ideas.
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